14 Brands Giving Back to Los Angeles Wildfire Victims

Little Words Project is donating 100 percent of proceeds from the sale of its Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation, which directly provides housing, mental health care, firefighter safety gear, and infrastructure rebuilding for underserved communities.

On January 14, Summer Fridays will be donating 100 percent of net sales on all items (up to $100,000) to Los Angeles Fire Department Foundation, Baby2Baby, the Pasdena Humane Society, and the World Central Kitchen.

Here’s an uplifting T-shirt that shows support for the community. All proceeds from sales will go directly to the California Fire Foundation.

Emily P. Wheeler uses an eclectic mix of enamel and diamonds to create bespoke jewelry. Starting January 9, 100 percent of proceeds of sales from these purple studs will be donated to Los Angeles fire relief (LAFD or California Community Foundation).

From January 13 through 26, 100 percent of the Cotton On Foundation funds collected in the U.S. (online and in-store) will be donated to Project Hope, which is actively on the ground working with victims in Los Angeles.

Los Angeles-based jewelry brand Sydney Evan is donating 100 percent of the proceeds from its Eye Heart L.A. charm and California charm to the LAFD Foundation.

Clare V created the Los Angeles Je T’aime collection, which includes a T-shirt and hat that shows love for the city. 100 percent of profits from each sale will be donated to the American Red Cross.

Engraved with a message of hope, Ylang 23 is donating 100 percent of the sale price of this ring to the Los Angeles Fire Department.

Jacquie Aiche created this symbolic tote to support the brand’s hometown. 100 percent of proceeds from each purchase will be donated to the California Fire Foundation.

For the past five years, Project Paulie has teamed up with World Central Kitchen, a not-for-profit devoted to providing meals in the wake of natural disasters. In light of the ongoing wildfires in Los Angeles, Project Paulie announced on Instagram that it would increase the usual donation from 20 to 100 percent.

Lacausa curated a collection of wardrobe staples to support victims of the wildfires. For every item that is purchased the brand will give another to those who need it most.

Muse x Muse has partnered with Ten Thousand Things to donate 100 percent of proceeds from sales of its split heart charms in pink opal and ruby to the Los Angeles Fire Department.

Fanatics teamed up with League partners and L.A. sports teams to create L.A. Strong T-shirts. Fanatics, Leagues, and participating sports organizations will not profit from the sale of the L.A. Strong merchandise and will make a donation directly to the American Red Cross and the L.A. Fire Department Foundation.