Machine Gun Kelly Just Launched His Beauty Brand

Colson Baker–alias Machine Gun Kelly–has just joined the ranks of celebrities turned beauty moguls. After weeks of teasing a new project on a little-known Instagram account, Baker’s first-ever foray into the beauty world has finally hit the market: UN/DN LAQR is a full line of genderless, punk nail polishes, all designed to stand out from the crowd in the chicest possible way.

The line currently has a slew of products that everyone can find themselves in. There are 10 single shades with names like Bad Tendencies, 25 To Life, Mary Jane, and Nothing (Matte)rs, eight trio polish sets, and three essential kits that include six polishes and two nail art brushes.

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It should come as no surprise that Baker’s next venture is in the beauty space, given how his red carpet looks have dominated conversations. Whether he’s donning pearls on his face at the VMA’s or wearing 6-inch long press-on nails courtesy of his nail artist Brittney Boyce, Baker has made it clear that when it comes to beauty, he’s all for taking risks. In an interview with Allure, Baker points out that he wants his new products to be accessible to everyone, not just experts. “I’m not expecting people to be nail artists, right? I want it to be accessible.”

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The polishes are all nine-free, vegan, and cruelty-free. Shop the full collection on UN/DN LAQR’s site now.

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