2025’s Best Beauty Launches Include 5 New Shades of the Viral Blush That Sells Every 30 Seconds

Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.

Merit Flush Balm

When Merit debuted a blush in the shade Bespoke within its limited-edition holiday blush set, I squealed a little inside. It’s a perfect pinkish brown that doesn’t pull orange on my cheeks like many “brown” blushes do. I’m deep in a brown-lipstick-only phase at the moment, and shades like Bespoke are the only ones I’ve been allowing on my cheeks. I’ve been worried about what I’ll do if the mini Bespoke I have ever runs out, but I’m delighted to share that Merit has launched it as a permanent shade—along with five other brand-new hues.

Glossier Balm Dotcom in Black Cherry

OG Glossier fans know that the Balm Dotcom lineup used to include the shade Cherry, a bright red that made your lips look like they had just been kissed. Sadly, Glossier discontinued the shade years ago—but the brand just revealed a new Black Cherry Balm Dotcom. Although it’s not the same shade as the original Cherry, the new rendition is a sexier, deeper shade of burgundy and tastes of almond cookies and cherry liqueur. A worthy successor in my humble opinion.

Issey Miyake Le Sel d’Issey Eau de Toilette

Issey Miyake can do no wrong in my eyes, and that includes the latest cologne from the brand. As its name suggests, Le Sel d’Issey is a true aquatic fragrance, blending notes of sea salt and seaweed with traditional notes like cedar wood, vetiver, and oak moss.

Innbeauty Project Calm the Red Down Dual Chamber Redness Treatment Serum

You get two serums in one with this new launch from Innbeauty Project. One side features the Redness Repair Barrier Treatment, which works to soothe irritation while strengthening the skin barrier with peptides, azelaic acid, and other calming ingredients. Meanwhile, the other pump dispenses the Instant Redness Corrector, a green-tinted serum that instantly cancels out redness.

Nest Cucumber & White Sage Diffuser

If you’ve been focusing on rest and renewal in the first few weeks of 2025, this Cucumber & White Sage Diffuser from Nest will fit right in. Cucumber, white sage, and lavender are the primary notes and will make your home smell like a luxury spa as they swirl around the room.