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Kim Kardashian has proven to be a formidable entrepreneurial force in several industries, and beauty is no exception. In 2017, she managed to use the popularity of her signature contoured makeup look to launch KKW Beauty with its first product: the Crème Contour and Highlight Kit. The contour duo sold out immediately. And KKW Fragrance’s first release later that year, also sold out in days.
After many successful launches, she shut down both KKW Beauty and KKW Fragrances to rebrand in 2021. The business mogul quickly followed that with the 2022 launch of SKKN BY KIM, a line chock-full of luxurious skincare products—but to the disappointment of KKW fans, no pigmented eyeshadow palettes, no nude blushes, and no Kim-shaped perfume bottles.
But word on the street is that that may be changing very soon.
“Alright guys, so I have been reading the comments on the SKKN account,” the reality TV star said in an Instagram Reel posted collaboratively with the SKKN BY KIM Instagram account on Tuesday, January 16. “And so many of you want us to bring color cosmetics back.”
She proceeded to read an avalanche of desperate Instagram comments begging for the return of Kim Kardashian-made beauty products. “Kim we need the makeup,” one fan wrote. “We are dying out here!!!” Others asked for lip liners; another called for lipstick; some demanded a fragrance comeback.
“Guys, I hear you,” Kim finally said, which seems like a major hint that she’s finally taking all of that feedback to heart and giving the people what they want.
The video then ended by showing a date: 1.26.24. Perhaps that’ll be the day she puts us all out of our misery and finally brings those clearly beloved products back. Only time will tell. It’s a good thing we won’t have to wait long!