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To promote the new maternity line from her intimates brand Savage X Fenty, Rihanna enlisted the help of her one-year-old son.
New campaign photos captured the superstar—who is pregnant with her second child with boyfriend A$AP Rocky—cradling baby RZA in her arms while wearing a black triangle bralette from the maternity line. The bra comes with a removable nursing clasp, which Rihanna demonstrated by breastfeeding RZA.
The mogul wore little else to accessorize the lingerie look, opting for only a few chunky metallic rings, a pair of stud earrings, and a glossy dark pink lip. Meanwhile, little RZA coordinated with his mom in his own black outfit, wearing black boxer shorts with a graphite-gray pattern bearing the Savage X Fenty logo.
“Not ur mama’s maternity bras,” the brand captioned the new campaign images in a post on Instagram. “Designed by @badgalriri, approved by baby RZA 🫶🏾 #SavageXMaternity.”
Rihanna gave birth to RZA, her first child with Rocky, in May 2022. She announced her second pregnancy this past February during her performance for the 2023 Super Bowl halftime show, where she debuted her baby bump for the first time in a skintight red bodysuit.
She opened up about her bond with Rocky now that they are parents, in an interview with British Vogue in February. “We’re best friends with a baby,” she said. “We have to be on the same page, but we’ve always kind of had that in our relationship. Everything changes when you have a baby but I wouldn’t say it’s done anything but made us closer.”
Digital Associate Editor
As an associate editor at HarpersBAZAAR.com, Chelsey keeps a finger on the pulse on all things celeb news. She also writes on social movements, connecting with activists leading the fight on workers’ rights, climate justice, and more. Offline, she’s probably spending too much time on TikTok, rewatching Emma (the 2020 version, of course), or buying yet another corset.