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On Thursday, Kourtney Kardashian modeled her blonde bob with a classic look that seemed Marilyn Monroe inspired. The Kardashians star was wearing a light pink lingerie set with matching backless heels under a sea green coat that draped off her shoulders.
Kardashian was using the look to advertise her Lemme gummy brand’s new product, Lemme Sea.
“Irish Sea Moss is one of the most powerful plants and mineral-dense superfoods on the entire planet that naturally has 92 of the 102 minerals that the human body needs,” she claimed in the caption. “We paired our wildcrafted Irish Sea Moss with D3 and Biotin for an extra boost of beauty, immunity, brain and skin health.”
She added, “It also promotes radiant skin and hair, supports healthy thyroid function, supports immune system health, maintains brain health, supports energy metabolism and digestion, supports bone, teeth and muscle health!! Sign me up! And ours tastes like a sweet mint delight.”
The influencer launched her gummy brand in September of 2022, with Lemme Sleep, which contains melatonin with chamomile, Lemme Debloat, a prebiotic and probiotic blend for gut health, and Lemme Matcha, which is supposed to help people feel more alert, perhaps the morning after taking Lemme Sleep. The copy on her website reads, “I made them so delicious you won’t believe they’re this good for you.”
In September, Kardashian told Elle, “We used the least amount of sugar possible, plus have a really extensive no list. No dyes, corn syrup, gelatin, or sugar alcohol, ever. But I have to have something sweet after I eat, so I wanted this to be it—delicious but with a purpose.”
She also shared that it was her husband Travis Barker who first introduced her to matcha as an ingredient, and that the brand is a culmination of a lot of change in her life.
“I used to be so indecisive,” Kardashian explained. “I would literally flip a coin to make a decision. I was in a toxic relationship and unhappy with work, so I was questioning everything about myself. Now, I’m in such a happy place in my life. I’m in a healthy relationship and it’s giving me so much confidence to be my truest self. I’m where I am meant to be.”
Aimée Lutkin is the weekend editor at ELLE.com. Her writing has appeared in Jezebel, Glamour, Marie Claire and more. Her first book, The Lonely Hunter, will be released by Dial Press in February 2022.