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Sydney Sweeney is used to going against the grain. “I’ve always done things my way, whether it was pursuing acting—because that was such a different career choice than most people where I grew up—or deciding to produce my own projects at such a young age,” the 25-year-old Spokane, Washington native tells ELLE.com. So it’s no surprise that when Armani decided to launch an exclusive, limited-edition supply of My Way Parfum in 50ml (available starting January 30), the luxury brand handpicked Sweeney to announce the news. The Euphoria star is starting 2023 off her way—literally—as the new face of Armani Beauty’s My Way fragrances, launching the new My Way Parfum, and marking her expanded role in the Armani family (she’s already the face of Giorgio Armani makeup).
Sydney Sweeney 2023 My Way Fragrance campaign
Featuring floral and powdery notes with a woody undertone, the distinct smell of My Way evokes a contemporary elegance, dancing on the realm of the excited uncertainty of newness. It is perfect for the open-minded, the curious, and the person who is ready to broaden their horizons—like Sweeney, who hopes for more travel and new connections in the new year. “I love meeting new people and learning more about different cultures and languages,” she says, before adding, “When I was little, I thought that I was going to be able to learn every language under the sun. For 2023, my New Year’s resolution is learning more languages and meeting new people.”
And while the jet-setting starlet is a regular on the red carpet and helped popularize the ostentatious, blinged-out, pigmented makeup looks we saw on Euphoria, don’t let the bright lights and flawless full-face makeup applications fool you. “I’m such a minimalist,” Sweeney admits. In fact, she hopes makeup trends steer in this direction for 2023, urging people to “lean more towards that and just embrace all of our own inner beauty.” Because when the camera is not on, that is precisely how Sweeney approaches her makeup: “I’ll use a little bit of Armani Luminous Silk Foundation underneath my eyes and on any little blemishes that I have. Then a nude blush.” After this, she brushes her eyebrows and heads out the door.
Her preferred “no makeup” makeup look requires a good skincare routine for healthy, hydrated, and clear skin. It’s no secret that Sweeney is an avid skincare lover, something she delved more into during the pandemic. “My number one rule is to wash my face no matter how tired I am,” she says. However, we all have at least one skincare faux pas; for Sweeney, it’s sunscreen. “I know I should put sunscreen on every day. I’m trying to get better at that,” she admits.
And while the new year can be about breaking old habits, for Sweeney, she’s embracing the past—starting with her natural hair color. ICYMI, the actress made headlines at the end of 2022 for dyeing her signature blonde hair brown. She confessed to us that she’s a natural brunette, revealing the color change was prompted by her hair literally falling out. “I was bleaching it so much,” she reveals. “It just started falling out. It was so dead. And I was terrified that if I colored it again in the next year, I’d be bald. It was horrible.” Of course, Sweeney has been blonde for her biggest roles thus far (Cassie on Euphoria, Olivia in The White Lotus). She switched to red for her most recent project, National Anthem, before reverting back to her signature look. “I was terrified that if I colored it again, I’d be bald,” she says. So she cut off the remaining remnants of blonde in her hair. “All of a sudden, it started growing so fast, like, beyond fast, and now we’re here.”
New Year, same old Sydney.
Beauty Director
Danielle James is the Digital Beauty Director of ELLE.com. Previously, she was the Fashion and Beauty Director of HelloBeautiful.com and MadameNoire.com. She’s bylined for The Cut, InStyle, Allure, Business of Fashion, Nylon, Essence, Good Housekeeping, The Grio, and Huffington Post. Danielle enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna in the comment section.